Auto services

Micheldever Tire and Auto Services Wins Pirelli Dealer of the Year Award

MICHELDEVER Tire and Auto Services has won the Pirelli 4×4 Key Dealer of the Year award four times.

Each year, the campaign gives 15 of the exclusive Pirelli dealer club members the opportunity to nominate one of their depots.

After a flurry of endorsements, the Andover Road garage won the prestigious honor.

Retail Services Director Simon Hiorns said: “We are delighted to be recognized by Pirelli for our 4×4 expertise. We always aim to supply the right tire to our customers.

“The 4×4 market is a niche market with many different applications and uses and by carefully training our staff we are confident that we are providing the right solution for each customer. ”

Micheldever Tire and Auto Services made a clean sweep by winning two mystery shop audits and the overall prize.

Pirelli UK Commercial Director Jason Sugden said it was an incredible achievement due to the “high volume of vehicles” that pass through the Micheldever station depot every day.

He added: “Congratulations to Micheldever for winning this prestigious award for the fourth time. Winning the overall award and both Mystery Shop audits is a testament to the entire team, hard work and dedication, especially since the audit is designed to really test the repository’s knowledge.