Running an auto repair shop is not an easy task. It requires unparalleled skill and precision, as well as a lot of time and dedication. All the work you put into running an auto repair shop probably means you don’t have as much time to market your business.
However, marketing is an essential part of running a business. It’s the only way to use your skills and make sure people trust you with their vehicles and keep coming back.
If you’re confused when it comes to marketing your auto repair shop, don’t worry. We have original and effective strategies to allow you to do your promotions. We’ll take a look!
Distribute flyers in your neighborhood
Many of your customers will either be people who live close to your store or travelers who want to get their bearings before hitting the road. Most likely, people who regularly come to your store will be the first. This is why you need to let people in your area know that you exist and that they can benefit from your services.
Thus, in the event of an emergency, they will be able to think of you and come to you to have their vehicle repaired.
The best way to get some visibility in your area is to use flyers. There are a few places where you can hand out flyers:
- At your local park
- Outside of movie theaters
- Outside grocery stores
- Going door to door
If you don’t know how to design an effective flyer, don’t worry. PosterMyWall has an amazing flyer maker that you can use to choose a template, customize it, and create something amazing.
Create a good website
Online marketing is crucial to gain traction and stand out from your competitors. You can use a website builder like Wix or WordPress to easily create your website.
Your website should be a one-stop-shop for anyone looking to learn more about your services. Create multiple landing pages, each highlighting a particular type of service. Also add a page to contact you and book appointments. You can even add a personal touch by dedicating a page to introduce yourself and your employees, and explain a bit about how you started your business.
Ask existing customers to recommend you to their friends
Word of mouth is a great way to attract new customers. Almost everyone these days has some sort of vehicle that needs a tune-up from time to time. So try to reach these people through your existing customers.
After you complete a job, ask the client to recommend your business to friends and family. You can even give them flyers or business cards to distribute in their network. If you do a good enough job and have a good relationship with the client, chances are they will happily comply with your request.
You can even post customer testimonials on your website. Simply take a picture of a happy, willing customer, ask them to share their experience with you, and post it on a dedicated landing page on your website.
Offer interesting offers and promotions
Encourage new customers to give your auto repair shop a shot by offering a little free service if they spend a certain amount of money at your shop. For example, if they come for a tune-up, they will get a free car wash. Or something similar. Just make sure that the free service you offer doesn’t end up being a huge loss for you.
You can also offer deals and packages which you can then advertise through flyers and your website. Everyone loves a bargain and if you offer one that you know a lot of people will love, it will do wonders for your business and bring new customers to your store.
Use social media to promote
As we’ve said before, marketing online is a great way to make real progress with your marketing. And social media is where it’s at. You will find your target audience on social media, and if you play your cards right, they can find you.
Use Facebook and Instagram to promote your offers and promotions, and your store in general. Here are some tips for a successful social media marketing campaign:
- Engage with your audience by responding to DMs, comments and asking your followers for their ideas and opinions
- Publish engaging content – for example, you can reuse flyers you design and post them on social media
- Post videos of your employees at work to build trust and credibility
- Highlight your special offers and invite people to try your services
This mix of online and offline strategies will definitely bring people to your doorstep. From there, your quality of services will take over. So start your marketing campaign today and watch your business grow!
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